Content Creation
The most approachable and successful web sites make it easy for target audiences to engage with the content. It is for this reason that Online Works offers multilingual content creation to our clients. We work with closely with our clients to source the best translation talent available to match to each specific assignment through our extensive network of at-call experts.
- Compelling content is critical to the success of your web site. All copy must be keyword rich and concise, constantly inviting your reader to contact you. Calls to action must be prominent and the mechanisms by which people can contact you must be clear and as effortless as possible.
- Your images and graphics must be sharp, colour balanced/corrected and fast to download.
- Your web site interface must be clear, easily readable by all ages and fast and intuitive to navigate.
- The information throughout your web site must be arranged with a considered approach to knowledge architecture employing strategies that meet the requirements of your information and target audiences.
Along with our in-house graphic design, marketing, photography and copy writing capabilities, Online Works has forged alliances with a network of content creation professionals to assist in creating content that draws visitors into your web site and leads them to contact you.
Whether the purpose of your web site is to convert your printed catalogue into an on-line version or to sell products, display your inventory or make available your business data for your clients and customers, Online Works can team with you to create your content including the following:
- Graphic design for both web and print to create cohesive and unified marketing collateral
- On and off-site digital photography
- Content creation from existing catalogues and brochures
- Copy editing and writing for the web and for optimal search engine performance